Focus and Scope

Scope and Topics JTBD welcomes high-quality submissions that offer deep insights into the digital evolution of markets and enterprises. The journal’s scope encompasses a broad spectrum of topics, including but not limited to:

• Digital Business Transformation: E-commerce architectures, digital platform strategies, agile organization management, and digital marketing ecosystems.

• Business Intelligence & Analytics: Big data application in business decision-making, predictive analytics, and consumer behavior modeling.

• Financial Technology (Fintech): Blockchain integration in supply chains, digital payment systems, peer-to-peer lending, and smart contracts.

• Artificial Intelligence in Commerce: The implementation of machine learning, robotic process automation (RPA), and chatbots in optimizing business operations and customer experience.

• Digital Entrepreneurship & Innovation Management: Startup ecosystems, digital product development, business model innovation, and cyber-security policies for digital enterprises.